Just been reading an interesting blog post by Consult Hyperion's Dave Birch (find it here).In a nutshell, Dave details some retailer and bank-related contactless calamities and concludes: "People have never heard of contactless and don't trust it, but if you show it to them and get them to use it then they love it and will continue to use it. So to overcome the initial barrier, we need people to see their mates using it rather than Usain Bolt, essentially...maybe it's time for the contactless chaps to abandon the flash adverts and get on Facebook, Twitter and Tumblr instead."
Couldn't agree more. The banks and retailers still haven't sold the general public on contactless. The current Visa Europe advertising campaign, featuring Bolt running around a lot, is a good case in point. It's in the same vein as that rubbish rollercoaster ad from a couple of years back - i.e. looks like it was dreamt up by advertising execs who only know one way of doing things - style over substance. And even if it did get the message across in an effective way, in this age of Sky+ do people even watch TV ads anymore? I certainly don't. Get thee on Facebook, Twitter, YouTube etc and engage with users and then the contactless revolution might actually take place.
Anyhoo, that's enough from me. The sun is shining here in London and I'm off to enjoy it while it lasts. Have a good weekend!
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