Metro Bank's social media policy has been put severely to the test in
recent days.
Comedian Al Murray took to Twitter to blast the bank over the opening of its 12th branch in Chiswick.
Murray tweeted on Friday: 'I have actually crossed the road to avoid the toe curling god awful pisspoor balloon waving music blaring launch of my local Metro bank.' Posting a pic of the opening celebrations, he added: 'I love it when cretins treat the rest of us like morons.'
He then invited his followers to use a rather unflattering hashtag, which I won't repeat lest any children are reading (unlikely I know but hey ho). Metro Bank initially stayed out of the debate, but decided to respond when a few days later Murray was at it again. On Tuesday, he tweeted. 'Metro Bank: Another "reason for joining - no stupid bank rules". Um isn't that what landed us all in it?'
The bank shot back with 'Hi Al. We'd love to welcome you into our Chiswick store and explain what we're all about. When are you free?' 'That's very kind but very busy at the moment,' came the comic's reply.
Should they have responded earlier? Possibly. But Metro Bank are one of the better banks when it comes to social media and they did at least get there in the end. It's good to see a bank showing a proactive approach to monitoring and interacting with the public on sites such as Twitter. Rather than burying your head in the sand and hoping for the best, as continues to be the case with many financial institutions.
Comedian Al Murray took to Twitter to blast the bank over the opening of its 12th branch in Chiswick.
Murray tweeted on Friday: 'I have actually crossed the road to avoid the toe curling god awful pisspoor balloon waving music blaring launch of my local Metro bank.' Posting a pic of the opening celebrations, he added: 'I love it when cretins treat the rest of us like morons.'
He then invited his followers to use a rather unflattering hashtag, which I won't repeat lest any children are reading (unlikely I know but hey ho). Metro Bank initially stayed out of the debate, but decided to respond when a few days later Murray was at it again. On Tuesday, he tweeted. 'Metro Bank: Another "reason for joining - no stupid bank rules". Um isn't that what landed us all in it?'
The bank shot back with 'Hi Al. We'd love to welcome you into our Chiswick store and explain what we're all about. When are you free?' 'That's very kind but very busy at the moment,' came the comic's reply.
Should they have responded earlier? Possibly. But Metro Bank are one of the better banks when it comes to social media and they did at least get there in the end. It's good to see a bank showing a proactive approach to monitoring and interacting with the public on sites such as Twitter. Rather than burying your head in the sand and hoping for the best, as continues to be the case with many financial institutions.
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