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| Roy Walker with some booth babes at Infosec Europe last year |
This week, Reed Exhibitions, organisers of the
Infosecurity Europe
event, have announced that they're outlawing the use of
‘booth babes’ (you know, the ladies we often see on tech vendors' stands, all skimpy outfits, cleavage and smiles), one of the oldest tricks in the book when it comes to attracting
foot traffic.
You can read more on this
here.
"For years now, more and more information security vendors have used
provocatively dressed models and agency staff on their booths at
Infosecurity Europe – and other industry events – to entice delegates
onto their stands," writes Eleanor Dallaway, Editor of Infosecurity magazine. "For the last few years, Reed Exhibitions have received an increasing
number of complaints from its visitors about this out-dated and arguably
unnecessary trend, and have taken the decision to adjust exhibitor
terms and conditions to ensure that similar tactics will not be deployed
in 2013. Interestingly, and perhaps surprisingly, the majority of complaints
came from men, who argued that ‘selling sex’ was an insult on the
delegate and the entire industry. Female complaints declared the
behaviour demeaning and old-fashioned."
A fair few tech vendors still like to wheel out the booth babes, so it will be interesting to see the reaction to Reed Exhibitions' move. I guess the commercial thinking behind this is, Infosecurity Europe is such a massive show, companies will exhibit regardless of the terms and conditions. Either way, I think it's the right thing to do. Like Page 3, stand strumpets (sorry, couldn't resist) are archaic. Here's hoping other exhibitions follow suit.