One of these is situated near where I work. The contactless experience in there is always poor and I don't bother with it after a couple of frustrating attempts (see previous blog post for more details). So I have to smile when Jonathan Vardon, IT director, Boots, UK comments: "Our aim is to offer customers a great shopping experience with quick, easy ways to pay and we believe that contactless payment is one way to deliver this as the technology has helped to reduce transaction and queuing times. We know that our customers want us to offer an unrivalled choice of services and products and we hope they will enjoy the benefits of using contactless technology in our store."
Hopefully with this further roll-out will come further staff education. We often hear that a barrier to widespread contactless adoption is low customer awareness. But financial services providers have been doing good work on building this up of late. The ball is now firmly in the retailers' court. IMHO a significant barrier is retailers not visibily promoting the offering and staff not knowing if they can accept contactless payments or having the relevant information to hand (payment limit etc).
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