Good Lord, did you see the second episode of The Apprentice last week, the one where the contestants (Britain’s entreprenurial elite, or something) had to build a mobile app? After consulting with those in the know and doing ‘extensive’ market research (consisting of wandering up to random people in the street and annoying them), they came up with an app that made a limited number of annoying noises and another that spat out phrases like ‘if you can’t drive it, park it’ in cockney, scouse etc dialect.
The Apprentice has long since given up any pretence towards being a serious business show, having strayed into freak show territory during series two, but even by its low standards the apps were awful. On the plus side, it was good to see an appearance by the folks at Grapple, who have created apps for the likes of BT, Xbox and T-Mobile. Pity the contestants paid no attention to the sound advice they were given.
If you’ve got the stomach for it, you can watch The Apprentice here.