Barclaycard's toy story

If you were watching The X Factor results show last night (I wasn't, of course. I was watching a particularly obscure arthouse movie) you probably caught the new toy themed Barclaycard PayTag ad.

If you missed it, you can view it here.

Good stuff, liked the idea of the toys vying for the guy's attention. And unlike previous contactless ads, this one effectively sells the idea of paying for something with a tap of your mobile phone.

On a final note, Rylan's Spice Girls medley on The X Factor was something to behold. Not that I saw it. Oh no. I'm just going on what I've read on Twitter. Ahem...