Tuesday, 19 June 2012

That's the way to do it

Happy birthday to Citi who celebrated their 200th anniversary on Saturday, although they're not the oldest American bank - there are three institutions ahead of them in that respect. Can you guess who they are?

Citi have been making interesting use of Facebook to commemorate the anniversary. You can find their page here. Like us and join the conversation around our first 200 years, it says. At the time of writing, 301,599 people have done so. Note to financial institutions wondering how best to tackle this social media malarkey: that's the way to do it.

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