The first batch of a network of recycle bins has been delivered within the Square Mile. Renew, the company behind the 25 bins, which have screens attached to them, says the daily audience will grow from 750,000 at launch to over three million by the Olympics.
It has been awarded a 21 year tender by the City of London to tackle the problem of free papers littering the streets. The ‘pods’ also broadcast news on two screens, pulled from the likes of The Economist, Time Out, London Stock Exchange and ESPN. A further 75 are due to be introduced in time for the Olympics.
It’s certainly an interesting idea, although I foresee a few issues. Apparently it’s £30K a pod. Yikes! That’s a lot for what is essentially a bin. Plus, content on the sides of bins is nothing new and hasn’t exactly been a roaring success in the past. I’ve seen one of the pods and they do look snazzy but it was freezing and I didn’t stick around to look at the news on display. And as someone who can’t abide all these freebie rags we get in London, why not just stamp them out? It would be a cheaper alternative to bins which cost 30 grand a pop. Just a thought…
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