Thursday 8 November 2012

iZettle for cash

Swedish start up iZettle's mini chip-card readers can now be purchased exclusively in 297 of EE’s UK stores and from its telesales channel.

The tie up is aimed at the country’s small businesses and tradespeople who will be able to turn their smartphones and tablets into m-payments terminals. Read the full story at FStech Online.

The company arrived in the UK this week, hosting a flashy press event at the Royal Festival Hall to trumpet its partnership with EE. I've just been reading a piece on the launch by BBC technology correspondent Rory Cellan-Jones, which you can find here. Have a look at some of the comments ("iZettle for cash" etc etc). Fair to say that the Great British Public aren't hugely impressed and that they still value cash, as much as the card schemes and banks would wish it otherwise.


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