Guest blog post by Sascha Breite,
head of future payments, SIX Payment Services
Even by Apple’s usual standards, it’s been a big couple
of weeks. The release of new software update iOS 7 and the much-anticipated
launch of the new iPhone have combined to create a greater-than-normal buzz
around the brand. Add to this the recent Interbrand list, naming Apple above
Google or Coca Cola as the highest valued global brand, and it’s easy to
understand why the launch of the new iPhone has created waves beyond the mobile
handset industry.
This is particularly true of the payments industry, where
mobile payments continue to dominate the discussion. This is a space which is
currently experiencing significant flux – from PayPal to PingIt, Znap to Zapp,
iZettle to Intuit, it seems as if everyone wants in on the mobile payments
action. The only remaining barrier, it would appear, is consumer trust in
mobile payment products.
This is precisely why any change to the UK’s most popular
handset – the iPhone 5 has been Britain’s number one handset for seven
consecutive months – will be taken seriously by payments professionals. Take, for example, the decision by Apple to not include
Near Field Communication (NFC) technology in the new model. A number of
commentators have chosen to see this as flat-out dismissal of NFC, suggesting
this signifies the end of the road for contactless payments. And while it is
true that without Apple backing NFC technology will struggle to reach mass
market, I am not convinced by this argument. There are a number of popular
Google products – Google Maps, iOS Passbook, to name a couple – that would
greatly benefit from in-built NFC technology. Apple will join the NFC market,
but only when they see fit to do so.
The far more interesting development, in my opinion, is
the inclusion of biometrics in the iPhone 5s. The fingerprint identification
technology removes the need for a passcode to unlock the screen, and
consequently paves the way for mainstream consumer familiarisation with
biometrics. In other words, the iPhone 5s may well do globally for biometrics,
what the Oyster card has done for contactless in London. And if we bear in mind
the current consumer distrust of mobile payment technology, the significance of
this becomes all the clearer.
Biometrics are certainly a secure method of
identification, reducing consumer security concerns around new technology.
Apple is placing the chances of a random unregistered fingerprint unlocking an
iPhone at 1 in 50,000, a significant five times better than the four-digit PIN currently
used. What’s more, it’s a great way for consumers to engage with new
identification technology – and after all, isn’t half the mobile payment battle
to do with identification anyway?
While Apple’s developments may not necessarily illustrate
an obvious interest in the payments market, it is clear that these changes will
have far reaching impacts – most notably on consumer attitudes towards
biometric identification. But that isn’t to say Apple has closed the door on
NFC. Watch this space, for there is sure to be more.